Kadak cha co.

Create a custom die-line, brand, and packaging for three drinks of your choice, one being limited edition. The packaging needs to stand out in the marketplace, as it competes against other beverages.

Bringing my Punjabi culture to this project, I created a canned Cha (black tea) brand. The name “Kadak Cha Co.” translates to “Strong Tea Co..” The brand is bold to represent the strong ingredients used, but also friendly just like afternoon tea time. With hidden ingredient icons within the mandala design, the packaging is a modern take to the traditional cha beverage.

Adobe Illustrator

AdobeInDesign