Heart valley croissants

Create a logo and additional branding for a food truck based in Corvallis, Oregon. The audience is college students at Oregon State University who are looking for affordable and delicious food options. The name, already given, Heart Valley Croissants.

As a croissant lover & broke college student, I created a playful, approachable, and authentic food brand so students wouldn’t be intimidated with the pricing. The logo represents the food truck’s most desired orange meringue croissant, as the orange hides hearts representing Corvallis’ Heart Valley.

Adobe Illustrator

AdobeInDesign